Do you encourage customers to leave a review of your services online? Do you show potential new customers reviews to help them make their decision?
If customer reviews don’t form a part of your online strategy you may be astounded to learn that a whopping 97% of consumers say they read reviews about local businesses before making a purchase. What effect is not having any having on your business?
Reach Local highlight the key stats showing the importance of reviews in the infographic below.

Author:
Mark Ford
10 New Year’s Marketing Resolutions to Grow a Small Business Sustainably
Are you struggling to make your marketing efforts deliver steady growth instead of short bursts of activity? Wondering how to build a marketing approach that supports your small business over the long term without constant trial and error? […]
10 Marketing Trends for 2026: What Smart Businesses Will Focus On Next
Are you looking to understand how marketing is shifting in 2026 and what today’s smartest brands are prioritising? Want to know which strategic trends will shape how businesses attract, convert, and retain customers over the next year? […]
How to Build a Marketing Technology Stack That Actually Works Together
Are you trying to figure out how to connect your marketing tools so they actually support each other instead of working in isolation? Want to understand the key steps to building a marketing technology stack that runs smoothly across your entire customer journey? […]






