So, you run an online shop, you’re looking for ways to increase sales, and you’re wondering how to make best use of SEO?

We share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

• Site structure
• Writing and content creation
• Promotion and brand awareness
• Helpful tools

Check out the infographic for more detail.

 

Running an online shop comes with its fair share of challenges—but driving traffic and generating sales shouldn’t be one of them. With the right ecommerce SEO strategy, you can get your products in front of the people who are already searching for them.

This blog post breaks down practical tips to help you boost rankings, increase visibility, and convert more visitors into paying customers. Let’s start with the foundation: your site structure.

Site structure

Your site’s structure is more than just a menu and a homepage. It’s the backbone of your user experience and search engine visibility. A well-organised ecommerce site helps search engines crawl your pages more efficiently and guides shoppers toward purchase with minimal friction. The clearer and cleaner your site layout, the better your chances of higher rankings and conversions.

• Use a clear hierarchy: Organise your categories, subcategories, and products logically so that each page is no more than three clicks from the homepage. This helps both users and search engines navigate your site efficiently.
• Include breadcrumbs: Breadcrumb navigation improves internal linking and makes it easier for users to understand their location within your site, which also aids search engines in understanding your structure.
• Optimise for mobile devices: A huge portion of ecommerce traffic comes from mobile. Your site structure needs to be responsive, touch-friendly, and easy to use on smaller screens.
• Create clean, SEO-friendly URLs: Keep URLs short, descriptive, and keyword-rich. Avoid unnecessary parameters or gibberish strings, and use hyphens instead of underscores to separate words.

Writing and content creation

Content is what turns your store from a digital catalogue into a compelling brand experience. Good writing builds trust, provides helpful information, and improves search engine rankings. From category descriptions to product copy and blog posts, your content should be crafted to attract and convert. The better your content, the more valuable your site becomes to Google and your customers.

• Write unique product descriptions: Don’t just copy and paste manufacturer descriptions. Write original content that highlights key features, benefits, and use cases to stand out in search and encourage conversions.
• Include long-tail keywords: Use specific search terms your target audience is likely to use, especially in product titles, meta descriptions, and headers, to attract more qualified traffic.
• Answer customer questions with FAQs: Add FAQ sections to product pages to address common queries. This not only helps with SEO but also reassures shoppers and removes barriers to purchase.
• Maintain an active blog: Publishing relevant blog content around your products or niche (e.g. style guides, tutorials, comparisons) can drive organic traffic and establish your expertise.

Promotion and brand awareness

It’s not just about what’s on your site—what happens off-site plays a massive role too. Promoting your ecommerce brand helps build authority, drive referral traffic, and increase your chances of earning backlinks, all of which support your SEO efforts. The more buzz you generate online, the more trust you build with both people and search engines.

• Build backlinks from relevant sites: Reach out to bloggers, industry publications, or product roundups and offer value in exchange for a backlink to your shop or product pages.
• Encourage reviews and user-generated content: Positive reviews on your site and third-party platforms (like Trustpilot or Google Reviews) can boost credibility and support your SEO.
• Be active on social media: While social links are typically no-follow, being visible on platforms like Instagram, Pinterest, and Facebook can drive traffic and help people discover your brand.
• Run influencer or affiliate campaigns: Partnering with influencers or affiliate marketers can get your products in front of new audiences and earn valuable referral traffic.

Helpful tools

No ecommerce SEO strategy is complete without the right tools in your corner. Whether you’re analysing traffic, conducting keyword research, or tracking rankings, using dedicated software can save time and sharpen your efforts. The right tools provide insights that help you make smarter decisions and stay ahead of your competitors.

• Use Google Search Console: Monitor how your site is performing in search results, identify indexing issues, and uncover which keywords are driving clicks to your site.
• Try keyword research tools: Platforms like Ahrefs, Semrush, or Ubersuggest help you discover what your audience is searching for—and how competitive each term is.
• Set up schema markup: Tools like Google’s Structured Data Markup Helper let you add rich snippets (like price, reviews, or stock levels) that make your listings more attractive in search results.
• Track rankings and audits with SEO software: Use tools like Screaming Frog or Sitebulb to identify technical SEO issues, broken links, or missing metadata across your ecommerce site.

Final thoughts

Improving your ecommerce SEO doesn’t have to be overwhelming. By focusing on a solid site structure, strategic content creation, active brand promotion, and smart use of tools, you can significantly increase your visibility and attract more buyers to your online shop.

Every tweak you make is a step toward more clicks, more conversions, and more revenue. Start small, track your progress, and keep optimising for long-term growth.