Are you considering how to spend your social media budget for 2024? Want some stats and facts to guide your strategy?

StatusBrew shares the stats you need to know in this infographic.

They cover the following social networks:

• Facebook
• YouTube
• WhatsApp
• Instagram
• TikTok
• Snapchat
• Twitter (X)
• Pinterest
• LinkedIn

Check out the infographic below.

 

In today’s digital age, social media platforms continue to shape the way we communicate, consume content, and do business.

As we navigate the ever-evolving landscape of social media, it’s crucial for marketers and businesses to stay informed about the latest trends and statistics to develop effective strategies.

Whether you’re a seasoned social media marketer or just getting started, here are over 100 key stats to guide your 2024 strategy across some of the most prominent platforms.

Facebook

• 74% of Facebook users visit the platform daily, making it a valuable channel for consistent engagement.
• Video content on Facebook receives an average of 8 billion views per day, highlighting the importance of multimedia content.
• 87% of marketers use Facebook for advertising purposes, indicating its significance as an advertising platform.
• The average Facebook user clicks on 12 ads per month, showcasing the platform’s effectiveness in driving engagement.
• Facebook Stories have over 500 million daily active users, providing a prime opportunity for ephemeral content.

YouTube

• 70% of YouTube viewers use the platform to help solve problems with their work, studies, or hobbies, emphasizing its utility as an educational resource.
• Mobile devices account for over 70% of YouTube watch time, highlighting the importance of mobile optimization.
• Over 50,000 years of product review videos have been watched on mobile devices in the past two years, indicating the influence of video content on purchasing decisions.
• YouTube reaches more 18-49 year-olds than any broadcast or cable TV network in the United States, making it a crucial platform for reaching younger demographics.
• The number of channels earning six figures per year on YouTube has grown by 40% year over year, showcasing the platform’s potential for content creators and businesses.

WhatsApp

• WhatsApp Business, launched in 2018, now has over 50 million users, providing businesses with a direct channel for customer communication.
• Over 175 million people message a WhatsApp Business account every day, highlighting its effectiveness as a customer service tool.
• WhatsApp Status, similar to Stories on other platforms, has over 500 million daily active users, offering opportunities for ephemeral content sharing.
• Over 100 billion messages are sent on WhatsApp every day, underlining the app’s significance in everyday communication.
• WhatsApp groups are widely used for networking, with over 2 billion minutes spent on group calls daily.

Instagram

• 81% of people use Instagram to research products and services, making it a valuable platform for brand discovery.
• Instagram’s Explore page is used by over 50% of accounts every month, providing ample opportunity for content discovery.
• Instagram users spend an average of 30 minutes per day on the platform, indicating high engagement levels.
• 90% of Instagram users follow at least one business account, highlighting the platform’s potential for brand exposure.
• Instagram Stories have over 500 million daily active users, presenting a prime opportunity for ephemeral content sharing.

TikTok

• The average TikTok user spends 52 minutes per day on the app, showcasing high levels of engagement.
• Over 60% of TikTok users are Gen Z, making it a valuable platform for reaching younger demographics.
• TikTok’s advertising revenue is projected to reach $7 billion in 2024, highlighting its growing importance as an advertising platform.
• Branded hashtag challenges on TikTok have generated over 36 billion views, indicating the effectiveness of influencer marketing on the platform.
• TikTok’s algorithm-driven content discovery has led to viral trends and challenges, providing opportunities for organic reach.

Snapchat

• Over 4 billion snaps are sent on Snapchat every day, highlighting the platform’s emphasis on ephemeral messaging.
• Snapchat’s AR lenses are used by over 180 million users every day, showcasing the popularity of augmented reality experiences.
• 82% of Snapchat users aged 12-24 say they are more likely to buy from a brand they see advertised on Snapchat, underlining its effectiveness in reaching younger consumers.
• Discover content on Snapchat reaches over 100 million people in the United States alone, providing opportunities for content discovery.
• Snapchat’s Spotlight feature, launched in 2020, has paid out over $250 million to creators, incentivizing content creation on the platform.

Twitter

• Tweets with video see 10 times more engagement than those without, highlighting the importance of multimedia content.
• Twitter users are 31% more likely to recall ads they see on Twitter compared to other platforms, showcasing the platform’s effectiveness in driving brand awareness.
• Over 70% of Twitter users say they have discovered new products or services on the platform, indicating its role in product discovery.
• Twitter’s Fleets feature, similar to Stories on other platforms, has over 50 million daily active users, providing opportunities for ephemeral content sharing.
• Twitter Spaces, the platform’s audio chat feature, has hosted over 5 million audio rooms since its launch, providing a new avenue for engagement and networking.

Pinterest

• 85% of Pinners say they use Pinterest to plan purchases, making it a valuable platform for driving sales.
• 98% of Pinners report trying new things they find on Pinterest, highlighting the platform’s influence on consumer behavior.
• Pins with a product tag see a 44% increase in click-through rate, showcasing the effectiveness of shoppable content.
• Pinterest users are 3.8 times more likely to try new products compared to non-users, underlining the platform’s role in product discovery.
• Pinterest’s advertising revenue is projected to reach $2.8 billion in 2024, showcasing its growing importance as an advertising platform.

LinkedIn

• LinkedIn is the most-used social media platform amongst Fortune 500 companies, making it a valuable tool for B2B networking.
• 95% of B2B marketers use LinkedIn for organic content distribution, highlighting its effectiveness in reaching professional audiences.
• LinkedIn Stories, launched in 2020, have over 110 million daily active users, providing opportunities for ephemeral content sharing.
• LinkedIn Live video streams have increased by 89% year over year, showcasing the growing popularity of live video content.
• LinkedIn’s advertising revenue is projected to reach $4.4 billion in 2024, highlighting its growing importance as an advertising platform for B2B marketers.

Conclusion

In conclusion, social media platforms continue to play a significant role in our daily lives, offering opportunities for communication, content discovery, and business growth.

By staying informed about the latest trends and statistics across platforms, businesses and marketers can develop effective strategies to engage their target audiences and achieve their goals in 2024 and beyond.