Are you looking for ways to incorporate content into your social media strategy? Want to know what types of content your followers want you to share?

The guys at Fractl and Buzzstream have carried out some research into the types of content people like to consume. They’ve established the most popular genres, the devices people are using, and even the optimum length.

They’ve summarised their findings in the infographic below.

 

In the fast-paced world of social media and online content creation, it’s more important than ever to understand what your followers truly want. With the constant influx of information, attention spans growing shorter, and the sheer volume of content available, it’s crucial to provide value and engage your audience effectively. So, what are the top types of content that your followers are craving? In this blog post, we’ll delve into the top five types of content your followers want you to share.

1. Educational Content: Feeding the Curious Minds

In an age where information is readily accessible at our fingertips, people are hungry for knowledge. Educational content, such as how-to guides, tutorials, and informative articles, is incredibly popular among online audiences. Here’s why:

a. Problem Solving: Educational content helps your followers solve real-world problems. Whether it’s a step-by-step guide on fixing a leaky faucet or a comprehensive tutorial on mastering a new software tool, providing solutions to common challenges fosters trust and loyalty among your audience.

b. Expertise Showcase: Sharing educational content allows you to position yourself or your brand as an authority in your niche. When you consistently provide valuable information, your followers perceive you as a reliable source of knowledge.

c. Engagement and Sharing: Educational content tends to generate high engagement levels because it’s inherently useful. Followers are more likely to share content that helps others, increasing your reach and visibility.

To effectively share educational content, it’s essential to understand your audience’s pain points and tailor your content to address their specific needs. Conduct surveys, engage in conversations, and monitor social media discussions to identify the questions and challenges your followers are grappling with.

2. Entertaining Content: Captivating Hearts and Minds

In today’s busy world, entertainment is a precious commodity. Your followers are looking for content that entertains, amuses, and captures their imagination. Here’s why entertaining content is a must:

a. Emotional Connection: Entertaining content can evoke emotions, creating a strong bond between you and your followers. Whether it’s a funny meme, an inspiring story, or a heartwarming video, content that elicits an emotional response is more likely to be remembered and shared.

b. Escape from Reality: People often turn to social media and online content as a form of escapism. Entertaining content provides a temporary reprieve from the stresses of daily life, making it highly sought after.

c. Viral Potential: Entertaining content, especially when it’s funny or heartwarming, has a high potential to go viral. When your content resonates with your followers’ sense of humor or tugs at their heartstrings, they’re more likely to share it with their friends and followers.

Creating entertaining content requires a deep understanding of your target audience’s preferences and interests. Pay attention to trending topics and popular culture, and be creative in how you deliver entertainment.

3. Inspirational Content: Motivating and Empowering Your Followers

Inspirational content has a special place in the hearts of many online users. People turn to social media for inspiration, motivation, and a sense of purpose. Here’s why inspirational content is in demand:

a. Positivity and Hope: Inspirational content brings positivity and hope to your followers’ lives. It can uplift their spirits, encourage them to overcome challenges, and provide a sense of direction.

b. Building a Community: Sharing inspirational stories and quotes can help you build a tight-knit online community. When your followers feel inspired by your content, they’re more likely to engage and support one another.

c. Personal Growth: Many people are on a journey of personal growth and self-improvement. Inspirational content can provide the guidance and encouragement they need to continue their journey.

To create inspirational content that resonates with your audience, consider sharing your own personal stories of triumph and perseverance. Highlight the achievements of your followers and showcase individuals who have overcome adversity. Remember that authenticity is key when delivering inspirational messages.

4. Behind-the-Scenes Content: Building Authentic Connections

Authenticity is highly valued in today’s digital landscape. Followers want to see the real people and processes behind the brand or content creator they follow. Behind-the-scenes content satisfies this craving for authenticity:

a. Humanizes Your Brand: Showing the human side of your brand or personality fosters a deeper connection with your followers. It reminds them that there are real people working behind the scenes, not just faceless entities.

b. Transparency: Transparency builds trust. When you give your followers a glimpse into your day-to-day operations, creative process, or challenges you face, it demonstrates honesty and transparency.

c. Exclusive Access: Offering exclusive behind-the-scenes content can make your followers feel special. Whether it’s a sneak peek of a new product, a tour of your workspace, or a Q&A session, exclusive access can boost engagement and loyalty.

To effectively share behind-the-scenes content, strike a balance between authenticity and relevance. Share moments that offer value or insight without oversharing. Be mindful of your audience’s interests and share content that aligns with your brand’s message and goals.

5. User-Generated Content: Celebrating Your Community

Your followers are not just passive consumers; they’re active participants in your online community. User-generated content (UGC) celebrates your followers and involves them in your content creation process:

a. Fosters Engagement: Encouraging your followers to create content related to your brand or niche fosters active engagement. UGC can include reviews, testimonials, photos, and videos created by your community.

b. Builds Trust: UGC serves as social proof of your brand’s value and credibility. When potential followers see that others in their peer group are actively engaging with your content, they’re more likely to trust and follow you.

c. Authenticity: UGC is inherently authentic because it comes directly from your community. It showcases real experiences and perspectives, which can resonate deeply with your audience.

To encourage UGC, create campaigns or challenges that inspire your followers to participate. Offer incentives such as prizes, recognition, or exclusive access to further motivate them. Always seek permission and give credit to those whose content you share.

Conclusion

Understanding what types of content your followers want you to share is key to building a thriving online presence. Whether it’s educational, entertaining, inspirational, behind-the-scenes, or user-generated content, each type serves a unique purpose in engaging your audience and building meaningful connections.

Remember that consistency is crucial. Regularly providing the content your followers crave will not only keep them engaged but also attract new followers who resonate with your message. By catering to your audience’s preferences and needs, you can create a loyal and dedicated following that supports your brand or content for years to come.