Are you using Google’s Adwords service to drive more traffic to your site? Want to get more of your ads viewed by the right people?

According to the Media Rating Council a display ad is considered “viewable” when 50% of its pixels are visible on a screen for at least one second. But what factors affect viewability? Ad size? Position on page?

Think With Google have crunched some numbers in the infographic below.

Using Google Adwords Here’s 5 Factors That Affect Ad Viewability

 

Mark Walker-Ford

Author:
Mark Ford

Published On: 21/10/2015-Categories: Pay per Click (PPC)-
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