Are you planning your marketing strategy for the year head? Want to better understand how and why video should form a big part of your efforts?

Raw Shorts share the stats you need to know in this infographic.

Here’s a quick summary:

• Videos make up a lot of the internet’s traffic
• We’re spending hours watching videos on the internet already
• Video help consumers make decisions
• Using video in e-mail improves click-through rate
• Videos are more likely to be shared on social media
• Consumers will buy after watching a video about the product
• Overall short videos win
• There’s a strong chance your competitors aren’t using video
• Add captions to Facebook videos
• Instagram get twice the engagement on compared to other networks
• Shorter videos work on Instagram
• Longer videos work better on YouTube

Check out the infographic for more detail.