Are you looking for ways to get more people to share your content? Want to be the “go to” guy in your niche that everybody wants to follow?

Creating and curating share worthy content is an essential part of a successful digital marketing strategy. It’s a technique that’s helped us build a huge following and rise to the top of Google, but how do you do the same? Simple, give your followers what they want!

Here’s 3 types of content people love to share, infographic brought to you by Uberflip and Buzzsumo.

 

In the age of social media, content is king. Whether you’re a business looking to expand your online presence or an individual looking to grow your personal brand, creating shareable content is essential. But what exactly do your followers want? What types of content are they more likely to share with their networks? In this blog post, we’ll explore three types of content that people love to share and why they resonate so strongly with audiences.

1. Inspirational and Motivational Content

In a world filled with challenges and uncertainties, people are always on the lookout for inspiration and motivation. Inspirational content has a unique ability to uplift and energize, making it highly shareable. Here’s why it works:

A. Emotional Connection

Inspirational content often taps into universal human emotions. Whether it’s a heartwarming story of someone overcoming adversity or a motivational quote that strikes a chord, this type of content connects with people on an emotional level. When your audience feels something, they’re more likely to share it with others who might have a similar emotional response.

B. Aspirational Goals

People are drawn to content that helps them envision a better version of themselves. Inspirational content often presents aspirational goals, showing individuals that positive change is possible. Whether it’s a fitness journey, a rags-to-riches success story, or an account of someone’s personal growth, these stories inspire others to strive for improvement.

C. Sharing Positivity

In a world where negativity can be overwhelming, inspirational content provides a welcome respite. People want to be part of a movement that spreads positivity and hope. By sharing uplifting content, your followers can contribute to creating a more optimistic online environment.

Examples of Inspirational Content:

1. Success Stories: Share stories of individuals who overcame obstacles to achieve their dreams. These tales of triumph inspire others to pursue their goals relentlessly.
2. Motivational Quotes: Share motivational quotes from well-known figures or create your own. Visual designs with inspirational text are highly shareable on platforms like Instagram and Pinterest.
3. Personal Growth Journals: Document your personal growth journey and share your experiences and lessons learned along the way. Authenticity and vulnerability resonate with audiences seeking personal development.
4. Acts of Kindness: Showcase acts of kindness and generosity, either your own or those of others. These heartwarming stories remind people of the goodness in the world.

2. Educational and Informative Content

In an era where information is readily accessible, educational and informative content continues to be in high demand. People love to share content that enlightens and educates for several reasons:

A. Value Addition

Educational content provides value to your followers by teaching them something new or helping them solve a problem. When people find content that enriches their lives, they’re inclined to share it with their peers, believing it will do the same for them.

B. Establishing Authority

Creating educational content can position you as an authority or expert in your field. When your audience sees you as a reliable source of information, they’re more likely to share your content to showcase their association with your expertise.

C. Practical Application

Educational content often offers practical takeaways that can be applied to everyday life. Whether it’s a how-to guide, a tutorial video, or a step-by-step infographic, your followers will share content that empowers them with actionable knowledge.

Examples of Educational Content:

1. Tutorials and How-Tos: Create step-by-step guides or videos that teach your audience how to do something useful or solve a specific problem.
2. Explainers and Infographics: Simplify complex topics or concepts with easy-to-understand infographics or explainer videos.
3. Product Reviews and Comparisons: Provide in-depth reviews of products or services, helping your audience make informed decisions.
4. Industry Insights: Share your knowledge about industry trends, best practices, and insider tips.

3. Entertaining and Humorous Content

Laughter is a universal language, and people love to be entertained. Entertaining and humorous content has the power to captivate your audience and encourage them to hit that “share” button. Here’s why it’s so effective:

A. Emotional Connection

Humor evokes a strong emotional response—laughter. When people experience joy or amusement while consuming your content, they’re more likely to want to share that positive feeling with others.

B. Viral Potential

Entertaining content often goes viral because it has mass appeal. When something is funny or amusing, people want to share it with their friends and followers, contributing to its virality.

C. Relatability

Entertaining content often includes relatable scenarios, situations, or jokes. When your audience sees themselves in the content, they’re more inclined to share it, as it becomes a way to express their shared experiences.

Examples of Entertaining Content:

1. Memes and Gifs: Create or share memes and gifs that are relevant to current events, pop culture, or trends. Memes, in particular, have a high shareability factor.
2. Funny Videos: Produce humorous videos or sketches that resonate with your target audience’s sense of humor.
3. Satirical Commentary: Provide a satirical take on trending topics, social issues, or everyday situations. Be mindful of the tone to ensure it aligns with your brand and values.
4. User-Generated Content (UGC): Encourage your followers to share their own funny stories, images, or videos related to your niche or industry.

Conclusion

Understanding what your followers want and what types of content they love to share is essential for building a strong online presence and increasing your reach. By creating inspirational and motivational content, educational and informative content, and entertaining and humorous content, you can tap into the desires and preferences of your audience.

Remember that the most effective content often combines elements from these three categories. For instance, an inspirational story can also be educational by sharing valuable lessons, while adding a touch of humor can make educational content more engaging.

Ultimately, the key to creating shareable content is to know your audience well, listen to their feedback, and adapt your content strategy accordingly. When you consistently provide content that resonates with your followers, you’ll not only increase your reach but also build a loyal and engaged community around your brand or persona.