As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them.

For your content marketing strategy to work you need to make sure you are sharing information that resonates with your audience.

The infographic below from Recession Solution gives you 21 types of content that will do just that.

 

21 Types of Content Your Social Media Followers Crave

 

In today’s digital age, social media has become an integral part of our daily lives. Whether it’s scrolling through Facebook, Instagram, Twitter, or TikTok, we spend a significant amount of time on these platforms. As a business or content creator, understanding what your social media followers crave is essential for engagement and growth.

In this blog post, we’ll explore 21 types of content that your social media followers are hungry for.

1. High-Quality Visuals

Visual content reigns supreme on social media. High-resolution images and eye-catching graphics can quickly capture your audience’s attention. Make sure your visuals are on-brand and visually appealing.

2. Informative Infographics

Infographics are a great way to convey complex information in a visually engaging format. Use them to share statistics, tips, or step-by-step guides.

3. Memorable Quotes

Inspirational and thought-provoking quotes resonate with social media users. Create shareable quote graphics that reflect your brand’s message and values.

4. Behind-the-Scenes Sneak Peeks

People love to get a glimpse behind the curtain. Share behind-the-scenes content, whether it’s a sneak peek into your workspace or the process of creating your products or services.

5. User-Generated Content

Encourage your followers to create content related to your brand or products. Share user-generated content as a way to showcase your satisfied customers.

6. Polls and Surveys

Engage your audience by asking for their opinions through polls and surveys. It’s a great way to involve them in decision-making and gather valuable feedback.

7. How-to Tutorials

Educational content is highly sought after on social media. Create how-to tutorials that help your audience solve problems or learn new skills related to your niche.

8. Live Videos

Live streaming allows you to connect with your followers in real-time. Host Q&A sessions, product launches, or live events to foster a sense of community.

9. Contests and Giveaways

Organize contests and giveaways to boost engagement and reward your loyal followers. Make sure the rules are clear and easy to follow.

10. Personal Stories

Share personal anecdotes and stories that relate to your brand’s journey. It humanizes your business and makes it relatable.

11. Industry News and Updates

Keep your followers informed about the latest news and trends in your industry. Position yourself as a trusted source of information.

12. Customer Testimonials

Showcase the positive experiences of your customers. Testimonials and reviews build trust and credibility.

13. Challenges and Hashtags

Create challenges or unique hashtags that encourage user participation. The #IceBucketChallenge is a classic example of how viral challenges can raise awareness for a cause.

14. Inspirational Success Stories

Share success stories of individuals or businesses that have achieved remarkable feats. It inspires and motivates your audience.

15. Interactive Quizzes

Quizzes are a fun way to engage your audience and gather insights about their preferences or interests.

16. Educational Webinars

Host webinars or live sessions where you provide in-depth knowledge or training on a specific topic. Offer these as exclusive events for your followers.

17. Humorous Content

Laughter is universal. Share funny videos, memes, or jokes that align with your brand’s personality.

18. Product Demonstrations

Show your products or services in action. This can help potential customers understand their benefits better.

19. Time-Limited Offers

Create a sense of urgency by promoting time-limited offers, discounts, or promotions exclusively for your social media followers.

20. Collaborations and Partnerships

Collaborate with influencers, other brands, or industry experts. It can help you tap into their follower base and bring fresh perspectives to your content.

21. Thoughtful Storytelling

Craft compelling stories that resonate with your audience’s emotions. Storytelling is a powerful way to create a lasting impact.

Remember, the key to successful social media content is to stay authentic and consistent. Understand your audience’s preferences, test different content types, and adapt your strategy based on what works best. By providing the content your social media followers crave, you can foster a loyal and engaged community around your brand. So, start creating and sharing these 21 types of content, and watch your social media presence flourish.

 

Mark Walker-Ford

Author:
Mark Ford

Categories: Content Marketing
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