Pinterest is a great social media platform for sharing images and when used correctly it can lead to increased web traffic and exposure and ultimately more leads and sales.

Pinterest is not just a platform for discovering inspiring ideas; it’s also a powerful tool for driving traffic to your website, increasing brand exposure, and growing your online presence. But in order to harness the full potential of Pinterest, you need to understand how to get more pins and repins.

In this comprehensive guide, we’ll explore 33 effective strategies to help you boost your Pinterest game and get your content noticed.

The infographic below from Social Marketing Writing gives you 33 ways to get your images shared more.

 

1. Optimize Your Profile

Your Pinterest profile is your digital business card. Make sure it’s both visually appealing and informative:

• Use a high-quality profile picture that represents your brand or personality.
• Write a compelling and keyword-rich bio that describes what you do and who you are.
• Add your website URL to drive traffic to your site.

2. Create Stunning Pins

Pins are the currency of Pinterest, so make them eye-catching:

• Use high-resolution images that are at least 600×900 pixels.
• Create vertical pins, as they tend to perform better.
• Incorporate attractive fonts and colors.
• Add your logo for brand recognition.
• Test different pin designs to see what resonates with your audience.

3. Pin Regularly

Consistency is key on Pinterest:

• Pin daily to keep your profile active.
• Schedule pins during peak times when your audience is most active.
• Use tools like Tailwind to automate your pinning schedule.

4. Join Group Boards

Group boards are a great way to expand your reach:

• Find relevant group boards in your niche using tools like PinGroupie.
• Follow the board’s rules and engage with other members’ content.
• Pin your best content to group boards to increase visibility.

5. Collaborate with Influencers

Partnering with influencers can help you reach a wider audience:

• Identify influencers in your niche who align with your brand.
• Reach out with a collaboration proposal.
• Ask them to pin your content to their boards.

6. Keyword Optimization

Pinterest is a search engine, so use keywords strategically:

• Research relevant keywords using tools like Pinterest’s own search bar.
• Incorporate keywords in your pin descriptions and board titles.
• Don’t overstuff keywords; keep your descriptions natural and engaging.

7. Create Keyword-Rich Boards

Optimize your boards for search:

• Use clear, descriptive board titles.
• Write detailed board descriptions that include keywords.
• Organize pins within boards logically.

8. Pin from Your Website

Direct traffic to your website by pinning your own content:

• Install the Pinterest Save Button on your site to make pinning easy.
• Pin your blog posts, products, and images from your website.
• Ensure your website has shareable images for each piece of content.

9. Use Rich Pins

Rich Pins provide additional information and are more engaging:

• Enable Rich Pins for your website by adding meta tags.
• There are different types of Rich Pins for articles, products, recipes, and more.
• Rich Pins show real-time pricing, availability, and other data.

10. Promote Seasonal Content

Tailor your content to seasons and holidays:

• Create seasonal boards and pins to stay relevant.
• Use Pinterest’s seasonal insights to plan your content calendar.

11. Leverage Hashtags

Hashtags can improve the discoverability of your pins:

• Include relevant hashtags in your pin descriptions.
• Use Pinterest’s “Trending” section to find popular hashtags.
• Keep the number of hashtags reasonable; 2-5 per pin is ideal.

12. Engage with Your Audience

Building a community on Pinterest requires interaction:

• Respond to comments on your pins.
• Like and repin content from your followers.
• Follow back users who engage with your pins.

13. Pin from a Variety of Sources

Don’t limit your pins to your own content:

• Curate content from other users that is relevant to your audience.
• Pinning from diverse sources can make your profile more interesting.

14. Create How-To Guides

Educational content is popular on Pinterest:

• Create step-by-step guides with compelling visuals.
• Pin tutorials, DIY projects, and informative infographics.

15. Use Story Pins

Story Pins are immersive, full-screen pins:

• Tell a story through a series of images and videos.
• Engage your audience with captivating narratives.

16. Monitor Analytics

Track your performance to make data-driven decisions:

• Use Pinterest Analytics to understand what’s working and what’s not.
• Adjust your strategy based on your top-performing pins and boards.

17. Pin at the Right Times

Timing matters on Pinterest:

• Pin when your target audience is most active.
• Analyze your Pinterest Insights to determine the best times to pin.

18. Create a Style Guide

Consistency in branding is crucial:

• Develop a style guide for your pins, including fonts, colors, and layouts.
• Stick to your style guide to create a cohesive brand image.

19. Utilize Promoted Pins

Invest in paid advertising to boost your reach:

• Promoted Pins appear in users’ feeds and search results.
• Set a budget and target your audience effectively.

20. Cross-Promote on Other Platforms

Promote your Pinterest profile on other social media channels:

• Share your pins on Facebook, Instagram, and Twitter.
• Encourage your followers on other platforms to follow you on Pinterest.

21. Pin Unique Content

Stand out by creating original content:

• Design unique infographics, templates, and printables.
• Exclusive content can attract more pins and repins.

22. Participate in Pinterest Trends

Stay updated with the latest trends on Pinterest:

• Explore Pinterest’s “Today” tab to discover trending topics.
• Create content related to popular trends to gain visibility.

23. Pin Long-Lasting Content

Some content has a longer shelf life:

• Pin evergreen content that remains relevant over time.
• Refresh old pins by updating the descriptions and images.

24. Showcase User-Generated Content

Feature your audience’s content:

• Encourage users to create content related to your brand or products.
• Showcase user-generated pins on your boards.

25. Pin Video Content

Videos are engaging and can boost your presence:

• Create short, compelling videos that relate to your niche.
• Pin videos to relevant boards and use eye-catching thumbnails.

26. Run Contests and Giveaways

Contests can generate excitement and repins:

• Host Pinterest contests with attractive prizes.
• Encourage participants to create and share pins related to the contest.

27. Pin to Relevant Categories

Choose the most fitting categories for your content:

• Assign each pin to a relevant category to improve visibility.
• Be specific in your categorization to target the right audience.

28. Collaborate with Brands

Partner with other businesses for mutual promotion:

• Collaborate on joint boards and pin each other’s content.
• Expanding your network can increase pins and repins.

29. Share Behind-the-Scenes Content

Humanize your brand by giving a peek behind the curtain:

• Share photos and videos of your team and workspace.
• Show the process of creating your products or content.

30. Pin at Different Times of the Day

Experiment with pinning at various hours:

• Different time zones and user habits can affect pin engagement.
• Test different times to see when your audience is most active.

31. Optimize for Mobile

Many users access Pinterest via mobile devices:

• Ensure your pins and website are mobile-friendly.
• Test the appearance of your pins on different mobile screens.

32. Monitor Your Competitors

Learn from your competitors’ successes and failures:

• Follow your competitors on Pinterest to keep an eye on their strategy.
• Analyze their top-performing pins and adapt your approach.

33. Stay Updated with Pinterest’s Features

Pinterest regularly introduces new features and tools:

• Stay informed about platform updates and incorporate them into your strategy.
• Embrace new features like Idea Pins or Shopping Spotlights.

In conclusion, getting more pins and repins on Pinterest is a multifaceted endeavor that involves optimizing your profile, creating compelling pins, engaging with your audience, and staying up-to-date with the platform’s features. By implementing these 33 strategies, you’ll be well on your way to maximizing your presence on Pinterest and driving more traffic to your website or blog. Remember that Pinterest is a dynamic platform, so continuously adapt and refine your strategy to achieve the best results. Happy pinning!