Are you sharing content on Pinterest but struggling to generate engagement and repins? Want to learn how to make your pins more appealing, increase their visibility, and encourage more people to share your content?

You’ll find 33 practical ways to get more pins and repins on Pinterest in this blog post.

Here’s a summary of what’s covered:

• Post at the Right Times and Test Weekend Activity
• Use Relevant Boards to Increase Your Content’s Exposure
• Space Out Your Pins to Maintain Consistent Visibility
• Create Clear, Colourful, and Eye-Catching Pinterest Images
• Choose Vertical Images That Stand Out in the Feed
• Use Descriptive Titles, Keywords, and Relevant Categories
• Encourage Engagement Through Calls to Action and Community Interaction
• Share Original Content That Matches Your Audience’s Interests
• Promote Your Pinterest Content Across Other Marketing Channels
• Make Your Website Content Easy for Visitors to Pin

Check out the post below for more.

Introduction

Pinterest offers businesses, bloggers, and content creators an opportunity to reach people who are actively searching for inspiration, information, and ideas. Unlike many social media platforms, where posts quickly disappear from view, Pinterest content can continue attracting attention long after it has been published. A well-designed pin can appear in search results, recommendations, and relevant boards, helping your content reach new audiences and potentially generate website traffic over an extended period.

However, simply uploading images is unlikely to deliver consistent results. Successful Pinterest marketing requires an understanding of how users discover content, what encourages them to save pins, and how visual presentation influences engagement. From choosing suitable publishing times to designing attractive images and making your website easier to share, numerous small improvements can strengthen your overall strategy. The following 33 tips explore practical ways to increase your pins and repins while building a more effective Pinterest presence.

Post at the Right Times and Test Weekend Activity

Publishing your content when your audience is most active can help generate early engagement and improve the chances of your pins being discovered. The infographic highlights afternoon and evening posting windows, particularly between 2pm and 4pm and around 8pm to 11pm, alongside Saturday activity. These are useful starting points for experimentation, although the best publishing times will depend on your audience, location, industry, and current Pinterest usage patterns.

Rather than assuming one particular time will work for every business, monitor your own performance and look for recurring trends. Pinterest content can continue circulating for months, meaning long-term relevance is generally more important than immediate engagement alone. However, developing a consistent publishing schedule helps maintain an active presence and provides opportunities to test when your followers are most responsive.

• Test afternoon publishing windows between 2pm and 4pm to assess audience activity.
• Experiment with evening posting times to identify opportunities for additional engagement.
• Include Saturdays in your publishing schedule and compare performance with weekdays.
• Review Pinterest Analytics to identify the times and days that work best for your audience.

Use Relevant Boards to Increase Your Content’s Exposure

Pinterest boards play an important role in organising your content and helping users understand the topics your account covers. The infographic recommends pinning to multiple boards, using group boards, and adding appropriate categories to increase exposure. These approaches can help your content appear in relevant collections, although the emphasis should always remain on relevance rather than simply maximising the number of places where an image appears.

A well-organised board strategy makes your Pinterest profile easier to navigate and allows you to target different interests within your audience. For example, a business sharing digital marketing advice might maintain separate boards for social media marketing, website design, branding, and search engine optimisation. Each board should have a clear purpose and contain content that genuinely matches its subject. Relevant organisation helps both visitors and Pinterest understand what your content is about.

• Create dedicated boards for the main subjects and interests your business regularly covers.
• Save pins to relevant boards where they naturally fit the surrounding content.
• Participate in suitable group boards where collaboration offers genuine audience value.
• Use descriptive board names and categories to make your content easier to discover.

Space Out Your Pins to Maintain Consistent Visibility

Publishing numerous pins within a short period can make your activity feel repetitive and reduce the opportunity to evaluate individual pieces of content. The infographic recommends leaving time between pins so each image has an opportunity to attract attention. Although its suggested interval of approximately one hour should not be treated as a universal requirement, the underlying principle of maintaining a balanced publishing schedule remains useful.

Consistency allows you to build a steady presence without overwhelming your audience or repeatedly sharing similar material. It also makes it easier to experiment with different images, descriptions, and publishing times. Rather than uploading a large collection of pins and then disappearing for several days, establish a manageable routine that supports regular content creation. Quality, relevance, and originality should remain more important than posting frequency.

• Spread your Pinterest activity throughout the day rather than publishing everything together.
• Develop a consistent posting schedule that matches your available content and resources.
• Avoid repeatedly sharing identical images within a short period.
• Monitor engagement to identify whether changes in publishing frequency improve performance.

Create Clear, Colourful, and Eye-Catching Pinterest Images

Visual presentation is one of the most important factors influencing whether Pinterest users notice and save your content. The infographic highlights several design considerations, including colour selection, saturation, image texture, and the use of visually distinctive content. It also references historical findings suggesting that reddish images, lighter colours, and certain saturation levels attracted more repins. These findings can provide inspiration, but they should not be treated as guaranteed results for modern Pinterest marketing.

The most effective approach is to create images that communicate their purpose immediately and stand out without becoming unnecessarily complicated. Strong contrast, readable typography, and consistent branding can make your pins easier to recognise. Different audiences may respond to different visual styles, so testing alternative designs is particularly valuable. The objective is to attract attention while accurately representing the content people will discover after clicking.

• Experiment with red, orange, and other attention-grabbing colours where appropriate to your branding.
• Use multiple complementary colours to create visually interesting designs without overcrowding them.
• Test lighter backgrounds, balanced saturation, and smooth image textures against alternative styles.
• Prioritise clear visual communication and readability over decorative elements that add little value.

Choose Vertical Images That Stand Out in the Feed

Image dimensions can make a significant difference to how Pinterest content appears across different devices. The infographic recommends taller images and compares their performance with other formats. Vertical images are particularly suitable for Pinterest because they provide enough space for attractive visuals, informative headlines, and supporting design elements. However, excessively tall images can become difficult to display effectively and may be truncated within the feed.

A 2:3 aspect ratio is a useful starting point for standard Pinterest pins, with dimensions such as 1000 by 1500 pixels providing a practical format. This creates enough room to communicate the main subject without forcing users to examine small details. Images should also remain clear on mobile devices, where much of the browsing experience takes place. Strong visual hierarchy ensures that users can quickly understand what your pin offers.

• Design standard Pinterest images using a vertical 2:3 aspect ratio.
• Use clear headlines that remain readable when images appear at smaller sizes.
• Avoid overcrowding pins with excessive text or unnecessary decorative elements.
• Test image layouts on mobile devices to ensure important information remains visible.

Use Descriptive Titles, Keywords, and Relevant Categories

Pinterest functions as a visual discovery platform, making descriptive language an essential part of helping users find your content. The infographic recommends labelling images, using popular words, and writing detailed descriptions. While keyword trends and platform features have changed over time, the importance of clearly explaining what a pin contains remains relevant. Descriptive titles and supporting text help connect your content with the subjects people are searching for.

Effective Pinterest optimisation begins with understanding the language your audience uses. A vague description might provide little context, while a specific title explaining the benefit of your content makes its relevance immediately clear. Keywords should appear naturally rather than being repeated excessively. Your pin title, description, image, and destination page should all support the same subject, creating a consistent experience from discovery through to the website visit.

• Write descriptive pin titles that clearly explain the subject or benefit of your content.
• Include relevant search terms naturally within pin descriptions.
• Use suitable categories and board titles to strengthen the organisation of your content.
• Ensure the image, description, and linked website page accurately represent the same topic.

Encourage Engagement Through Calls to Action and Community Interaction

Pinterest engagement is influenced by how useful and relevant people find your content, but clear encouragement can also help users understand what to do next. The infographic recommends calls to action, thanking people who repin your work, and sharing content that has already attracted interest. These ideas highlight the importance of creating content worth saving while maintaining positive interactions with your audience.

Calls to action should feel helpful rather than demanding. For example, a pin promoting a useful checklist might encourage people to save it for future reference, while a tutorial could invite users to explore the complete instructions. Community interaction can also help you understand what your audience values. Although Pinterest is not primarily a conversation-focused platform, thoughtful engagement and content that answers genuine questions can contribute to stronger audience relationships.

• Include natural calls to action that encourage users to save useful content for later.
• Create practical resources that people will want to revisit or share with others.
• Acknowledge relevant audience interactions where Pinterest provides an opportunity to respond.
• Study popular content within your niche to understand which subjects encourage saves and engagement.

Share Original Content That Matches Your Audience’s Interests

Originality helps distinguish your Pinterest presence from accounts that repeatedly share generic or widely circulated images. The infographic recommends creating unique visuals, pinning more original content than repinning, avoiding spam, and choosing images that match your audience’s interests. These principles remain important because a successful Pinterest strategy should offer genuine value rather than simply increasing the volume of published material.

Original content also gives businesses greater control over their branding, messaging, and website traffic. Infographics, educational graphics, product photographs, and helpful visual guides can all provide reasons for people to save your pins. However, originality alone is not enough. Your content must also address topics that matter to your intended audience. By combining distinctive design with relevant information, you can build a recognisable Pinterest presence that encourages repeated engagement.

• Prioritise original images and graphics that communicate useful information or ideas.
• Maintain a strong proportion of your own content rather than relying mainly on repins.
• Select topics that closely match your followers’ interests and the purpose of your boards.
• Avoid misleading descriptions, repetitive uploads, and other practices that could appear spammy.

Promote Your Pinterest Content Across Other Marketing Channels

Pinterest should not operate in isolation from the rest of your digital marketing strategy. The infographic recommends cross-promoting pins through other social networks and encouraging people to discover your Pinterest content through existing marketing channels. This approach can introduce your boards and images to audiences who already engage with your business elsewhere, helping you build awareness beyond Pinterest itself.

Cross-promotion works best when content is adapted to the platform where it appears. An infographic originally designed for Pinterest might be introduced through a short Facebook post, an email newsletter, or a relevant blog article. The objective is not simply to distribute the same message everywhere but to give people a compelling reason to explore the original content. Connecting your marketing channels can also create additional opportunities for website visits and ongoing engagement.

• Share selected Pinterest content through relevant Facebook and other social media posts.
• Include links to useful Pinterest boards within appropriate email newsletters.
• Promote your strongest infographics through related blog posts and website content.
• Adapt promotional messages to suit each platform rather than repeating identical descriptions.

Make Your Website Content Easy for Visitors to Pin

One of the most valuable opportunities for increasing Pinterest activity comes from encouraging visitors to share images directly from your website. The infographic highlights several techniques, including adding Pin It buttons, displaying sharing options when users interact with images, providing clear permission to share, and using multiple relevant visuals. These approaches reduce friction and make it easier for interested readers to save your content to their own Pinterest boards.

Your website should make sharing straightforward without distracting visitors from the main content. Attractive, Pinterest-friendly images can encourage people to save articles, tutorials, recipes, products, or educational resources. Clear image descriptions and relevant sharing options also help ensure that saved pins accurately represent the original page. Competitions and incentives may encourage additional activity, but they should be used carefully and comply with Pinterest’s current promotional rules.

• Add Pinterest save buttons to relevant website images and content pages.
• Consider image-hover sharing controls that allow visitors to save content easily.
• Provide multiple useful images where they genuinely improve the article or resource.
• Use clear image labels, natural calls to action, and appropriate sharing incentives to encourage participation.

Conclusion

Getting more pins and repins on Pinterest requires a combination of attractive visual content, relevant topics, effective organisation, and consistent publishing. Although individual design techniques and posting schedules can influence engagement, there is no single formula that guarantees success. The strongest Pinterest strategies concentrate on helping users discover useful information, understand its value quickly, and save content they want to revisit.

The 33 ideas covered in this guide provide a practical starting point for improving your Pinterest marketing activity. Experiment with different images, refine your descriptions, organise your boards carefully, and make your website content easier to share. Most importantly, use Pinterest Analytics to understand which approaches genuinely work for your audience rather than relying entirely on historical engagement statistics. With regular testing, original content, and a clear focus on audience interests, Pinterest can become a valuable source of ongoing visibility, engagement, and website traffic.