You might know them as the world’s biggest Ecommerce website, but with their fingers in lots of pies they stretch well beyond that. Just how big is the Amazon empire?

SMB Compass share everything owned by Amazon in this infographic.

They break things down as follows:

• Ecommerce
• Media and entertainment
• Grocery and retail
• Household
• Devices and services
• Cloud computing
• Technology
• Logistics

Check out the infographic for more.

 

Amazon has evolved from an online bookstore into one of the world’s largest and most diversified corporations. Its influence stretches far beyond e-commerce, reaching into entertainment, healthcare, cloud computing, logistics, and even space technology.

What began as a simple retail platform is now an ecosystem of interconnected brands that shape how people shop, watch, listen, and live. This post explores everything Amazon owns — revealing the full scale of its empire.

Media and Entertainment

Amazon’s expansion into entertainment has transformed it into a global content powerhouse. Through acquisitions, streaming services, and publishing platforms, the company controls a major share of the digital media landscape. From films and series to podcasts and audiobooks, Amazon’s entertainment network caters to every kind of audience.

• Prime Video and Amazon Studios produce and distribute award-winning films and original TV shows available across the globe.
• Audible and Wondery dominate the audiobook and podcast markets with vast libraries and exclusive content.
• IMDb, Box Office Mojo, and MGM give Amazon control over movie data, analytics, and production assets.
• Kindle Direct Publishing and ComiXology empower independent authors and comic creators to reach millions of readers.

E-commerce and Retail

E-commerce remains Amazon’s core strength, but the company’s marketplace now extends far beyond its own website. Its acquisitions and innovations in retail have diversified its offerings, supporting both consumers and third-party sellers. The ecosystem is designed to simplify transactions, enhance convenience, and encourage customer loyalty.

• Amazon Marketplace enables millions of independent sellers to list and sell products directly to global consumers.
• Amazon Pay and Amazon Cash streamline digital transactions for secure, fast payments online and in stores.
• Shopbop, Woot!, AbeBooks, Book Depository, and Zappos expand Amazon’s retail footprint across fashion, deals, and books.
• Prime, Prime Now, and 1-Click Checkout offer fast, frictionless shopping experiences with next-day delivery options.

Health and Household

Amazon has made strategic moves into healthcare and household services to meet the growing demand for convenience and digital-first medical care. Its healthcare brands provide prescription delivery, telemedicine potential, and health-related products that integrate seamlessly with customers’ lives.

• PillPack and Amazon Pharmacy allow users to order, manage, and refill prescriptions online with home delivery.
• Amazon Home Services connects customers to local professionals for repairs, cleaning, and installations.
• The Amazon Neighbors platform fosters safer communities through verified communication and updates.
• Amazon’s smart home integrations extend into healthcare devices and wellness tracking technologies.

Devices and Services

Amazon’s devices division has been central to its strategy of creating a connected home ecosystem. From smart speakers to streaming devices, Amazon has designed hardware that integrates deeply with its services and digital platforms. These devices make everyday life more efficient and immersive.

• Alexa and Echo are the cornerstones of Amazon’s smart home technology, offering voice control and AI integration.
• Fire TV, Fire Tablets, and Kindle devices cater to entertainment, reading, and multimedia consumption.
• Ring, Blink, Halo, and Eero provide home security, health tracking, and Wi-Fi connectivity solutions.
• Luna, Astro, and Project Kuiper represent Amazon’s push into gaming, robotics, and satellite internet.

Technology and Cloud Computing

Amazon Web Services (AWS) is the backbone of the internet economy, powering businesses, governments, and startups worldwide. It represents one of Amazon’s most profitable and strategically vital divisions. Through cloud computing, machine learning, and AI, AWS has reshaped how organisations operate online.

• Core infrastructure services like EC2, S3, and DynamoDB provide scalable computing and data storage solutions.
• Machine learning tools such as SageMaker and Rekognition offer advanced data analysis and image recognition.
• AWS Lambda, Redshift, and Route 53 streamline automation, analytics, and network management.
• Elastic Beanstalk, CloudFront, and VPC deliver performance, scalability, and security for online systems.

Logistics and Infrastructure

Behind every Amazon delivery lies a sophisticated logistics network powered by automation and technology. The company’s logistics arm handles global shipping, warehousing, and last-mile delivery. With robotics, drones, and even maritime operations, Amazon’s logistics ecosystem ensures speed and precision.

• Prime Air pioneers drone delivery technology designed for ultra-fast, low-cost parcel delivery.
• Amazon Robotics automates fulfilment centres with robotic systems that increase efficiency and accuracy.
• Amazon Business and Amazon Maritime manage global trade, B2B sales, and ocean freight operations.
• Beijing Century Joyo Courier Services supports Amazon’s logistics network across Asia.

Grocery and Retail

Amazon’s presence in grocery and retail extends from online ordering to physical supermarkets. By acquiring Whole Foods and introducing innovative concepts like cashier-less stores, Amazon has redefined grocery shopping. Its focus on convenience, freshness, and technology continues to transform the retail experience.

• Whole Foods Market provides organic and high-quality groceries through Amazon’s physical retail network.
• Amazon Fresh offers same-day delivery and online grocery shopping integrated with Alexa voice orders.
• Amazon Go stores use AI and sensor technology to deliver checkout-free shopping experiences.
• The Treasure Truck combines retail with entertainment, offering surprise product deals on the go.

Proprietary and Consumer Brands

Amazon has created numerous in-house brands to capture more of the retail value chain. These brands span categories like home essentials, clothing, food, and pet care. They allow Amazon to compete with established retailers while offering exclusive, affordable options for Prime members.

• Amazon Basics and Amazon Essentials cover everyday products such as electronics, clothing, and home goods.
• Goodthreads, Mae, and Pinzon offer stylish, affordable apparel and home textiles.
• Solimo, Happy Belly, and Wickedly Prime deliver private-label grocery and household items.
• Wag, Vedaka, and Presto! expand Amazon’s reach into pet supplies and international consumer goods.

Technology and Innovation Divisions

Innovation has always been at the heart of Amazon’s success. Its research and development divisions are responsible for many of the company’s technological breakthroughs. These units explore everything from AI and robotics to gaming engines and advanced digital tools for creators.

• Amazon Lab126 develops hardware such as Kindle, Echo, and other smart devices.
• Annapurna Labs designs custom chips and hardware infrastructure for AWS and other systems.
• Lumberyard and DPReview cater to game developers and photographers through software and expert reviews.
• CreateSpace, Body Labs, and BookFinder support creative professionals in publishing, modelling, and research.

The Scale of Amazon’s Empire

What makes Amazon remarkable is the scope of its diversification. Every sector it enters becomes deeply interconnected through shared technology and data. Its ownership model is not about separate companies but about one vast ecosystem that feeds innovation and user convenience.

• Each business unit supports another, from AWS powering Prime Video to Alexa connecting shopping and entertainment.
• Amazon’s acquisitions have expanded its global footprint, enabling it to dominate across multiple industries.
• The brand’s data-driven approach fuels personalisation, logistics optimisation, and predictive shopping.
• Despite criticism over its size, Amazon’s structure allows it to respond quickly to market shifts and consumer trends.

Conclusion

From cloud computing to groceries, and from streaming media to space technology, Amazon’s empire touches nearly every part of modern life. The company’s acquisitions and innovations have built an ecosystem that seamlessly connects customers to goods, services, and digital experiences.

Understanding everything Amazon owns reveals how deeply it has embedded itself into the world’s daily routines. As Amazon continues to grow, its reach will only extend further — shaping not just how we shop, but how we live, work, and connect in the digital age.