Pinterest is a visual discovery and bookmarking platform that boasts over 400 million monthly active users as of my last knowledge update.

It’s not just a platform for discovering and saving beautiful images; it’s also a powerful tool for businesses and individuals looking to drive traffic, increase brand visibility, and generate leads.

To make the most of Pinterest, you need to understand how to make your images go viral. In this blog post, we’ll explore 22 proven ways to achieve just that.

Infographic by ViralTag.

 

1. High-Quality Images:

The foundation of viral content on Pinterest is high-quality images. Invest in good equipment and ensure your images are sharp, well-lit, and visually appealing.

2. Vertical Pins:

Pinterest recommends using a vertical aspect ratio (2:3 or 1:2.1) for pins. Vertical pins take up more space in the feed and are more likely to catch users’ attention.

3. Unique and Original Content:

Create fresh and unique content that stands out. Avoid using stock photos whenever possible.

4. Infographics:

Infographics that provide valuable information in a visually appealing way tend to perform well on Pinterest.

5. Rich Pins:

Enable rich pins for your website to provide more context and information about your content. This can increase engagement.

6. Keyword Optimization:

Use relevant keywords in your pin descriptions and titles to make your content more discoverable through Pinterest’s search function.

7. Storytelling Pins:

Tell a story through your pins. Create a narrative or share the journey behind your product or service.

8. Consistency:

Consistency is key on Pinterest. Regularly pin new content to keep your audience engaged.

9. Collaborate with Influencers:

Partner with influencers in your niche to reach a wider audience. Influencers can help amplify your content.

10. Group Boards:

Join and actively participate in group boards relevant to your niche. This allows your pins to reach a larger and more targeted audience.

11. Pin Descriptions:

Write compelling and informative pin descriptions. Make users curious about your content.

12. A/B Testing:

Experiment with different pin styles, descriptions, and posting times to see what resonates best with your audience.

13. Use Pinterest Analytics:

Leverage Pinterest Analytics to gain insights into your audience’s preferences and behaviors. Use this data to refine your strategy.

14. Calls to Action (CTAs):

Include clear CTAs in your pins, encouraging users to take the desired action, such as visiting your website or making a purchase.

15. Cross-Promotion:

Promote your Pinterest content on other social media platforms and vice versa. This can help you attract followers from other channels.

16. Trend-Tapping:

Stay updated with the latest trends and create content that aligns with popular themes and topics.

17. Pin at Optimal Times:

Pinterest activity varies throughout the day and week. Use scheduling tools to pin at times when your target audience is most active.

18. Visual Consistency:

Maintain a consistent visual style for your pins. This helps in building brand recognition.

19. Use Rich Media:

Incorporate rich media such as videos, GIFs, and carousels into your pins to make them more engaging.

20. Seasonal Content:

Create content that is relevant to holidays, seasons, or special events. Seasonal pins often perform well.

21. Engage with Your Audience:

Respond to comments on your pins and engage with your audience. Building a community can boost the virality of your content.

22. Promote Story Pins:

Pinterest’s Story Pins allow you to create a series of pins that users can swipe through. These can be engaging and shareable.

In conclusion, making your images go viral on Pinterest requires a combination of creativity, strategy, and consistency. By following these 22 proven ways, you can increase your chances of creating content that resonates with Pinterest’s vast and active user base. Remember that viral success may not happen overnight, but with dedication and the right approach, you can harness the power of Pinterest to achieve your goals, whether they be related to business, personal branding, or creative expression.