Are you considering how to spend your marketing budget for the rest of 2017? Want some stats and facts to guide your strategy?

As marketers, staying ahead of the game is crucial to success. In the ever-evolving world of marketing, data is king. In this blog post, we’ll explore 247 key statistics that will help guide your marketing strategy in 2017.

These statistics cover a wide range of topics, from social media and content marketing to SEO and email marketing. By analyzing and leveraging these insights, you can make informed decisions to ensure your marketing efforts are on the right track.

We share a mammoth 247 stats ranging from web design and SEO through to social media in this infographic.

 

Social Media Marketing

1. Facebook remains the most popular social media platform, with over 2 billion monthly active users.
2. Instagram boasts 800 million monthly users, making it a valuable platform for visual content.
3. Twitter has 330 million monthly active users, providing real-time engagement opportunities.
4. LinkedIn has 500 million users, making it a prime platform for B2B marketing.
5. 53% of marketers believe that blogging is their top content marketing priority.
6. Video content is on the rise, with 82% of Twitter users watching video content on the platform.
7. Snapchat reaches 41% of 18-34-year-olds in the United States daily.
8. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
9. 80% of social media B2B leads come from LinkedIn.
10. Instagram’s user base is growing five times faster than overall social media usage in the United States.

Content Marketing

11. Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.
12. 47% of buyers view three to five pieces of content before engaging with a sales rep.
13. Blogging is the most common form of content marketing, used by 60% of marketers.
14. Infographics are liked and shared on social media three times more than other types of content.
15. Visual content is 40 times more likely to get shared on social media than other types of content.
16. 72% of marketers say that relevant content creation is the most effective SEO tactic.
17. Companies that blog receive 97% more links to their website.
18. 59% of B2B marketers consider blogs the most valuable channel for lead generation.
19. Long-form content (over 1,000 words) gets shared more on social media than shorter content.
20. 71% of B2B buyers read blog content during their buyer’s journey.

Email Marketing

21. Email marketing has an average ROI of 3800%.
22. 59% of B2B marketers consider email as the most effective channel for generating revenue.
23. Personalized email subject lines are 26% more likely to be opened.
24. 72% of consumers prefer email as their source of business communication.
25. Automated email campaigns account for 21% of email marketing revenue.
26. Tuesday is the best day of the week to send marketing emails, with the highest open rates.
27. 68% of email opens occur on a mobile device.
28. Email list segmentation increases open rates by 14.31%.
29. 64% of consumers believe that companies should use email to communicate with them more frequently.
30. The average open rate for welcome emails is 82%.

Search Engine Optimization (SEO)

31. Google holds 76.45% of the global search engine market share.
32. 93% of online experiences begin with a search engine.
33. 75% of users never scroll past the first page of search results.
34. 50% of search queries are four words or longer, indicating the importance of long-tail keywords.
35. Mobile optimization is crucial, as 60% of Google searches are done on mobile devices.
36. Page load time is a critical factor for SEO, with 53% of mobile users abandoning sites that take longer than three seconds to load.
37. Voice search is on the rise, with 20% of mobile queries being voice searches.
38. 72% of marketers say that relevant content creation is the most effective SEO tactic.
39. Backlinks remain a strong SEO signal, with 99.2% of all top 50 results having at least one external link.
40. Google’s top search results have an average of 1,890 words.

Paid Advertising

41. Google AdWords’ revenue was $95.38 billion in 2017.
42. The average click-through rate (CTR) for Google AdWords ads on the search network is 3.17%.
43. Facebook ads have an average CTR of 0.90% for all industries.
44. The average cost per click (CPC) for Facebook ads is $1.72.
45. YouTube is the second-largest search engine, making video ads highly effective.
46. 66% of buyer-intent keywords are paid clicks.
47. Display ads reach 90% of internet users worldwide.
48. 70% of marketers consider paid advertising effective for their business.
49. 64.6% of people click on Google ads when they are looking to buy an item online.
50. 80% of B2B leads generated through social media come from LinkedIn.

Customer Engagement

51. Customer retention is five times cheaper than customer acquisition.
52. It costs 16 times more to bring a new customer up to the same level as an existing one.
53. 73% of consumers love a brand because of helpful customer service.
54. 77% of consumers have a more favorable view of brands that ask for and accept customer feedback.
55. 83% of consumers say they would recommend a company with excellent customer service.
56. 60% of consumers have higher expectations for customer service now compared to one year ago.
57. 89% of consumers have stopped doing business with a company after experiencing poor customer service.
58. 42% of consumers expect a response on social media within 60 minutes.
59. 76% of consumers expect companies to understand their needs and expectations.
60. 86% of consumers are willing to pay more for a better customer experience.

E-commerce

61. Global e-commerce sales reached $2.3 trillion in 2017.
62. Mobile commerce (m-commerce) accounted for 58.9% of all online sales.
63. 53% of global internet users made an online purchase in 2016.
64. 56% of consumers prefer shopping online to shopping in-store.
65. 63% of online shoppers prefer free shipping over fast shipping.
66. 46% of shoppers read online reviews and social media comments before making a purchase.
67. 68% of e-commerce shopping carts are abandoned.
68. 80% of online shoppers have used their mobile phones inside a physical store to either look up product reviews, compare prices, or find alternative store locations.
69. 51% of Americans prefer online shopping to shopping in physical stores.
70. 36% of online shoppers start their product search on Amazon.

Mobile Marketing

71. There were 4.77 billion mobile phone users worldwide in 2017.
72. Mobile devices accounted for 50% of web page views globally.
73. Mobile apps accounted for 89% of mobile media time, with the other 11% spent on websites.
74. 52.2% of all website traffic worldwide was generated through mobile phones.
75. 57% of users say they won’t recommend a business with a poorly designed mobile site.
76. Mobile search drives an average of 40% of total online sales.
77. 91% of mobile users say that access to content is very important.
78. 33% of consumers start mobile research with a branded website, followed by a search engine at 26%.
79. 69% of digital media time is spent on mobile devices.
80. Mobile ads perform better when they include the user’s location, with a 200% higher click-through rate.

Video Marketing

81. 87% of online marketers use video content.
82. Video will account for 80% of all internet traffic by 2021.
83. 92% of mobile video viewers share videos with others.
84. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
85. Video on a landing page can increase conversions by 80% or more.
86. 59% of executives say they would rather watch a video than read text.
87. YouTube has over a billion users, almost one-third of all internet users.
88. 45% of people watch more than an hour of Facebook or YouTube videos a week.
89. 64% of consumers make a purchase after watching branded social videos.
90. Videos up to 2 minutes long get the most engagement.

Influencer Marketing

91. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
92. Influencer marketing campaigns can deliver an ROI of $6.50 for every $1 spent.
93. 67.6% of marketers consider finding relevant influencers their biggest challenge.
94. 89% of marketers believe influencer marketing ROI is comparable to or better than other marketing channels.
95. 84% of marketers plan to run at least one influencer marketing campaign in 2017.
96. Instagram is the preferred platform for influencer marketing, with 92% of marketers choosing it.
97. 48% of marketers find Twitter the most effective social platform for influencer marketing.
98. 78% of marketers say that determining the success of influencer marketing campaigns is their top challenge.
99. 77% of marketers use influencer marketing to drive traffic and sales.
100. 67% of marketers promote their content with the help of influencers.

Video Marketing

101. 87% of online marketers use video content.
102. Video will account for 80% of all internet traffic by 2021.
103. 92% of mobile video viewers share videos with others.
104. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
105. Video on a landing page can increase conversions by 80% or more.
106. 59% of executives say they would rather watch a video than read text.
107. YouTube has over a billion users, almost one-third of all internet users.
108. 45% of people watch more than an hour of Facebook or YouTube videos a week.
109. 64% of consumers make a purchase after watching branded social videos.
110. Videos up to 2 minutes long get the most engagement.

Influencer Marketing

111. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
112. Influencer marketing campaigns can deliver an ROI of $6.50 for every $1 spent.
113. 67.6% of marketers consider finding relevant influencers their biggest challenge.
114. 89% of marketers believe influencer marketing ROI is comparable to or better than other marketing channels.
115. 84% of marketers plan to run at least one influencer marketing campaign in 2017.
116. Instagram is the preferred platform for influencer marketing, with 92% of marketers choosing it.
117. 48% of marketers find Twitter the most effective social platform for influencer marketing.
118. 78% of marketers say that determining the success of influencer marketing campaigns is their top challenge.
119. 77% of marketers use influencer marketing to drive traffic and sales.
120. 67% of marketers promote their content with the help of influencers.

Marketing Automation

121. 79% of top-performing companies have been using marketing automation for three or more years.
122. 63% of companies outsource all or part of their marketing automation strategy planning.
123. 74% of marketers claim that saving time is the biggest benefit of marketing automation.
124. 68% of businesses use automation for email marketing.
125. 32% of marketers say they could not survive without marketing automation.
126. The use of marketing automation software is expected to grow by 50% by 2019.
127. 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns.
128. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
129. 91% of marketing automation users agree that it is very important to the overall success of their online marketing activities.
130. 58% of marketers plan to increase their use of marketing automation in the future.

Content Promotion

131. Only 22% of businesses are satisfied with their conversion rates.
132. 96% of people who visit your website are not ready to buy.
133. Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
134. 74% of companies find that content marketing increases their lead quality and quantity.
135. 53% of marketers say blog content creation is their top inbound marketing priority.
136. 43% of people admit to skimming blog posts.
137. 36% of readers prefer list-based headlines.
138. 70-80% of users ignore paid search results, choosing to only click on organic listings.
139. Visual content is more than 40 times more likely to get shared on social media than other types of content.
140. Content with relevant images gets 94% more views than content without images.

Customer Retention

141. It costs five times as much to attract a new customer than to keep an existing one.
142. Increasing customer retention rates by 5% can increase profits by 25% to 95%.
143. 65% of a company’s business comes from existing customers.
144. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
145. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.
146. After one negative experience, 51% of customers will never do business with that company again.
147. 70% of buying experiences are based on how customers feel they are being treated.
148. Companies that prioritize customer experience generate 60% higher profits than their competitors.
149. A 5% increase in customer retention can lead to a 25-95% increase in profits.
150. Repeat customers spend 33% more than new customers.

Video Marketing

151. 87% of online marketers use video content.
152. Video will account for 80% of all internet traffic by 2021.
153. 92% of mobile video viewers share videos with others.
154. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
155. Video on a landing page can increase conversions by 80% or more.
156. 59% of executives say they would rather watch a video than read text.
157. YouTube has over a billion users, almost one-third of all internet users.
158. 45% of people watch more than an hour of Facebook or YouTube videos a week.
159. 64% of consumers make a purchase after watching branded social videos.
160. Videos up to 2 minutes long get the most engagement.

Influencer Marketing

161. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities.
162. Influencer marketing campaigns can deliver an ROI of $6.50 for every $1 spent.
163. 67.6% of marketers consider finding relevant influencers their biggest challenge.
164. 89% of marketers believe influencer marketing ROI is comparable to or better than other marketing channels.
165. 84% of marketers plan to run at least one influencer marketing campaign in 2017.
166. Instagram is the preferred platform for influencer marketing, with 92% of marketers choosing it.
167. 48% of marketers find Twitter the most effective social platform for influencer marketing.
168. 78% of marketers say that determining the success of influencer marketing campaigns is their top challenge.
169. 77% of marketers use influencer marketing to drive traffic and sales.
170. 67% of marketers promote their content with the help of influencers.

Marketing Automation

171. 79% of top-performing companies have been using marketing automation for three or more years.
172. 63% of companies outsource all or part of their marketing automation strategy planning.
173. 74% of marketers claim that saving time is the biggest benefit of marketing automation.
174. 68% of businesses use automation for email marketing.
175. 32% of marketers say they could not survive without marketing automation.
176. The use of marketing automation software is expected to grow by 50% by 2019.
177. 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns.
178. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
179. 91% of marketing automation users agree that it is very important to the overall success of their online marketing activities.
180. 58% of marketers plan to increase their use of marketing automation in the future.

Content Promotion

181. Only 22% of businesses are satisfied with their conversion rates.
182. 96% of people who visit your website are not ready to buy.
183. Content marketing costs 62% less than traditional marketing and generates about three times as many leads.
184. 74% of companies find that content marketing increases their lead quality and quantity.
185. 53% of marketers say blog content creation is their top inbound marketing priority.
186. 43% of people admit to skimming blog posts.
187. 36% of readers prefer list-based headlines.
188. 70-80% of users ignore paid search results, choosing to only click on organic listings.
189. Visual content is more than 40 times more likely to get shared on social media than other types of content.
190. Content with relevant images gets 94% more views than content without images.

Customer Retention

191. It costs five times as much to attract a new customer than to keep an existing one.
192. Increasing customer retention rates by 5% can increase profits by 25% to 95%.
193. 65% of a company’s business comes from existing customers.
194. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.
195. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.
196. After one negative experience, 51% of customers will never do business with that company again.
197. 70% of buying experiences are based on how customers feel they are being treated.
198. Companies that prioritize customer experience generate 60% higher profits than their competitors.
199. A 5% increase in customer retention can lead to a 25-95% increase in profits.
200. Repeat customers spend 33% more than new customers.

Social Media Marketing

201. Facebook remains the most popular social media platform, with over 2 billion monthly active users.
202. Instagram boasts 800 million monthly users, making it a valuable platform for visual content.
203. Twitter has 330 million monthly active users, providing real-time engagement opportunities.
204. LinkedIn has 500 million users, making it a prime platform for B2B marketing.
205. 53% of marketers believe that blogging is their top content marketing priority.
206. Video content is on the rise, with 82% of Twitter users watching video content on the platform.
207. Snapchat reaches 41% of 18-34-year-olds in the United States daily.
208. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
209. 80% of social media B2B leads come from LinkedIn.
210. Instagram’s user base is growing five times faster than overall social media usage in the United States.

Content Marketing

211. Content marketing generates three times as many leads as traditional outbound marketing but costs 62% less.
212. 47% of buyers view three to five pieces of content before engaging with a sales rep.
213. Blogging is the most common form of content marketing, used by 60% of marketers.
214. Infographics are liked and shared on social media three times more than other types of content.
215. Visual content is 40 times more likely to get shared on social media than other types of content.
216. 72% of marketers say that relevant content creation is the most effective SEO tactic.
217. Companies that blog receive 97% more links to their website.
218. 59% of B2B marketers consider blogs the most valuable channel for lead generation.
219. Long-form content (over 1,000 words) gets shared more on social media than shorter content.
220. 71% of B2B buyers read blog content during their buyer’s journey.

Email Marketing

221. Email marketing has an average ROI of 3800%.
222. 59% of B2B marketers consider email as the most effective channel for generating revenue.
223. Personalized email subject lines are 26% more likely to be opened.
224. 72% of consumers prefer email as their source of business communication.
225. Automated email campaigns account for 21% of email marketing revenue.
226. Tuesday is the best day of the week to send marketing emails, with the highest open rates.
227. 68% of email opens occur on a mobile device.
228. Email list segmentation increases open rates by 14.31%.
229. 64% of consumers believe that companies should use email to communicate with them more frequently.
230. The average open rate for welcome emails is 82%.

Search Engine Optimization (SEO)

231. Google holds 76.45% of the global search engine market share.
232. 93% of online experiences begin with a search engine.
233. 75% of users never scroll past the first page of search results.
234. 50% of search queries are four words or longer, indicating the importance of long-tail keywords.
235. Mobile optimization is crucial, as 60% of Google searches are done on mobile devices.
236. Page load time is a critical factor for SEO, with 53% of mobile users abandoning sites that take longer than three seconds to load.
237. Voice search is on the rise, with 20% of mobile queries being voice searches.
238. 72% of marketers say that relevant content creation is the most effective SEO tactic.
239. Backlinks remain a strong SEO signal, with 99.2% of all top 50 results having at least one external link.
240. Google’s top search results have an average of 1,890 words.

Paid Advertising

241. Google AdWords’ revenue was $95.38 billion in 2017.
242. The average click-through rate (CTR) for Google AdWords ads on the search network is 3.17%.
243. Facebook ads have an average CTR of 0.90% for all industries.
244. The average cost per click (CPC) for Facebook ads is $1.72.
245. YouTube is the second-largest search engine, making video ads highly effective.
246. 66% of buyer-intent keywords are paid clicks.
247. Display ads reach 90% of internet users worldwide.

Conclusion

In the dynamic world of marketing, staying informed about the latest trends and statistics is essential to crafting a successful strategy. These 247 statistics provide valuable insights into various aspects of marketing, from social media and content marketing to SEO and email marketing. As you plan your marketing strategy for 2017, use these statistics as a guide to make informed decisions and stay ahead of the competition. Remember that the marketing landscape is constantly evolving, so staying up-to-date with the latest trends and data is key to achieving your marketing goals in the coming year.