Email Marketing

Would you like to create an email marketing strategy that generates so much business it leaves your competitors quaking in their boots? Who wouldn’t! The success of your campaign begins with the quality of your list. Make sure you build it organically (don’t buy data!) and demand double opt in to make sure they really want [...]

Have you been tempted by one of those emails offering you thousands of email contacts for a relatively small investment? If an email marketing company sends you an unsolicited email offering a list of “opt in” contacts then you can put your house on the list itself being spammed to high heaven, making it absolutely [...]

What percentage of recipients open your marketing emails? Want to craft subject lines that encourage more people to open them? The guys at Contact Monkey have crunched some numbers and their results clearly show shorter titles generate the most opens, especially if using “RE:” at the start. So if you want to get your email [...]

Would you like to send email newsletters to your clients and prospects? Want to know the tools that can help you get started? We talk about how to optimise your email marketing strategy a lot here on the blog but without the platform to actually create and send your emails those tips are pretty useless. [...]

Are your email marketing campaigns optimised for mobile users? Want to know some common mistakes that could be holding your campaign back? With more people opening emails on mobile devices than ever before it’s important you take some optimisation steps (or better still, take a mobile first approach), recipients won’t open your email on their [...]

Do you want to streamline your marketing processes? Do you want to stop spending time on repetitive tasks and spend time being more productive? Whether you want to improve your email marketing, become more engaging on social media or make analysing your marketing strategy easier, you can be sure there is a tool that can [...]

Do you have an email marketing strategy in place? Are you looking for the best days and times to send your emails to get more people reading them? The best day and time to send emails depends on the industry you are in. Each industry has a different type of client with different habits and [...]

Are you looking for ways to streamline your marketing processes? Want some handy tools that will help build your business? If you own an online business you will need the help of a series of tools. From platforms to manage your company website, your social media accounts and marketing to your clients, it isn’t possible [...]

Are you struggling to get your marketing emails through your recipients’ spam filters? Want some tips to avoid them and get more people reading your emails? So you’ve taken time to put together an awesome email, the content is just what your recipients are looking for, only for it to land in your recipients spam [...]

Are you looking for ways to expand your marketing reach? Have you considered how email marketing can help? Owning and building a list of email addresses of clients who eagerly anticipate your next offer, piece of content, or whatever your email goals are, can help propel your marketing strategy to a higher level and help [...]

Are you sending marketing emails that keep being marked as spam? Want to know what to change to get recipients to stop and read what you have to say? One of the easiest ways to get marked as spam is emailing people that didn’t subscribe to your list in the first place. Buying your list [...]

Are you looking for ways to convert more website visitors into email subscribers? Want to know the dos and don’ts of creating forms to capture information? If you blog frequently or run special offers growing your email list should be a priority. Make sure when visitors land on your site you have a clear call [...]

Are you looking for ways to improve your email marketing campaign open rates? Do you want to craft subject lines your subscribers won’t be able to resist? The success of your email marketing campaign largely depends on the quality of your email subject lines. If you’re not making your subscribers desperate to see what you’ve [...]

Do you only send emails at certain times because someone said so? Are you avoiding sending more emails as you’ve read that will make more people unsubscribe? When you search around the World Wide Web for tips it’s easy to read something and accept that as truth. The only real truth is that email marketing [...]

How do your email marketing campaigns perform? Are you looking for ways to increase your open and click through rates? Getting your emails opened is the biggest challenge you’ll face when running an email marketing campaign. Strong subject lines are a big factor in achieving a higher open rate but equally important is delivering consistently [...]

Is your email marketing strategy suffering from poor open rates? Want some tips to get more people seeing what you have to offer? It goes without saying that any email marketing strategy is destined to fail without enough people opening your emails. If nobody reads what you have to say they won’t know about your [...]

Are you sending marketing emails to promote your products and services? Could you be breaking email marketing spam laws? When we talk to clients about email marketing we’re amazed by how many of them aren’t aware they can’t just send emails to anybody. Each country has a set of laws in place to protect people [...]

Do you have an email signup form that sends subscribers an automated welcome email? Are you looking for ways to increase your open and click through rate? From the subject line you use to the time of day you send the email there are a number of factors shown to influence how successful your thank [...]