Pay per Click (PPC)

Are you considering using Google Adwords for the first time? Need some help getting your pay per click campaign off the ground? When setup correctly Google Adwords can be a great way to generate targeted website traffic and conversions quickly. But when implemented incorrectly it can be costly, time consuming and a real drain on [...]

Are you considering using pay per click adverts to send targeted traffic to your website? Want to know the correct image sizes to use for Google and Facebook? If you don’t have the time or patience for SEO and need a quick traffic fix, pay per click adverts are a great way to generate visitors [...]

So you’re using Google Adwords, you’ve nailed the basics and things are going well, now you want to beef up your strategy and drive some serious traffic and conversions? Improve your Adwords campaigns with the help of this infographic from KlientBoost and Unbounce. […]

Do you use Google’s Pay per Click ad platform Adwords? Want a handy checklist to follow to help you maintain conversions and reduce wasted funds? Your PPC Adwords campaign isn’t something you should set once and then forget about. You should constantly review whether your ads are successful or not so and change things accordingly, [...]

Are you considering advertising your business on Facebook? Want to know how you can use their custom audiences feature to target specific users? Facebook advertising is growing rapidly, recent stats show more than 2 million registered active advertisers are currently using their platform to target both new audiences and to remarket to previous website visitors. [...]

Where do you divert your paid ad traffic? Do you send visitors straight to your home page or have you created keyword specific landing pages? Paid ad spend can mount up very quickly so you need to see an instant return in converted traffic in order to justify the costs. But what converts more traffic [...]

Are you using Google’s Adwords service to drive more traffic to your site? Want to get more of your ads viewed by the right people? According to the Media Rating Council a display ad is considered “viewable” when 50% of its pixels are visible on a screen for at least one second. But what factors [...]

Would you like a second chance of advertising your services to people that have left your website? You need retargeting! Retargeting is a clever technique that enables you to display adverts to people that have visited your website before. Unless you convert 100% of your first time visitors, retargeting should become a part of your [...]

Are you considering spending money on Google Adwords? Want to know the benefits of a paid search marketing campaign? The main benefit of paid search adverts like Google Adwords is instant, targeted traffic. Unlike SEO, you don’t need to wait for your listings to move up the rankings, your ads can be displayed in minutes [...]

Have you heard of Google Dynamic Remarketing? Are you aware just how much it can benefit your business? Google Dynamic Remarketing enables you to advertise your products or services to people who have visited your website before. Unlike standard remarketing though it enables you to serve ads based on the actual product they viewed. For [...]

Are you considering using Google’s pay per click advertising platform Adwords? Want to know if you have the budget to be able to compete? According to research from SEMrush the most expensive keyword is an eye watering $670.44 (approx. £433.51) with the keyword in position 100 costing a more modest $265.60 (£171.75). Take a look [...]

Are you running pay per click adverts with Google Adwords? Are you putting in more than you are getting back? Pay per click ads can be a great source of quick wins, when done correctly. Get it all wrong and you could see your marketing funds quickly drain away leaving you scratching your head wondering [...]

Are you looking for ways to convert more of your website visitors into customers? Have you considered how Google Remarketing can help? Remarketing enables you to place paid adverts onto the screens of people who have visited your website previously. It’s a great way of giving your business a second chance with those who may [...]

Are you using Google Adwords to drive traffic to your website? Are you looking for ways to get more from your advertising spend? If you haven’t taken the time to learn the basics you could find your pay per click funds drain away very quickly with very little return. Lucky for you the guys at [...]

Is achieving success on Google one of your aims this year? Not sure if you should be investing in SEO or PPC? Not many people are aware that over 90% of online experiences start with a search engine. With those kind of figures it’s easy to see that achieving success on Google shouldn’t be something [...]

Are you considering using paid adverts to promote your services online? Are you struggling to figure out what platforms are best for you? Getting paid adverts wrong can be very costly, there’s nothing more disheartening that watching hundreds of pounds disappear without a single lead coming your way. Make sure you know the basics before [...]

In the digital age, an effective online presence is crucial for businesses looking to succeed. Two key components of this online strategy are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. These methods help drive traffic to your website, but that’s only half the battle. The real challenge lies in converting those visitors into paying [...]

In today’s digital age, social media has become an integral part of our daily lives. We use it to connect with friends and family, share our experiences, and stay updated on current events. But for businesses and marketers, social media represents much more than just a platform for personal interaction. It’s a powerful tool for [...]