Web Design

Does your website capture the attention of your visitors? Do you have appealing copy that drives the urge for them to take your desired action? Creating an effective business website is more than just looking pretty, it needs to be clever and guide your visitors through the process of becoming a customer or subscriber. And [...]

Do you want to convert more website visitors into customers? Want to know how applying some simple psychology to your site can help? The infographic below shows how five types of psychological triggers can be used in order to convince customers to do business with you. Social proof is first on the list, so displaying [...]

Have you heard of the term CRO? If you own a company website it’s something you need to get familiar with! CRO stands for conversion rate optimisation and is the process of optimising your website to increase the number of visitors that convert into leads, sales, subscribers or whatever the goals of your website may [...]

How would you rate your small business website? Have you nailed it, or is there room for improvement? There’s no such thing as the perfect website, it’s extremely unlikely that you are converting every single visitor into customers, which means there is always room for improvement. Try to identify what you can improve, make some [...]

What colours do you use on your company website and logo? How do those colours make your customers feel about you? The colours you use as part of your branding and marketing can have an immediate and lasting impact on the impression you give to new and existing clients, which in turn could affect your [...]

How successful is your small business website? Are you looking for areas in which you can improve usability and results? For most small businesses your website will act as your salesman (except it works 24/7 and won’t ask for commission). It’s where customers will find out about the services you offer and effectively decide if [...]

Do you struggle to convert your company website visitors into customers? Want to know what you can change in order to generate more sales? For a large proportion of website owners generating visitors isn’t the most pressing issue, after all there’s tons of easy ways to increase website traffic for free, The major issue is [...]

How is your relationship with your website designer? Are you one of their favourite clients or do you annoy the hell out of them? Having designed thousands of websites here at RWD we’ve experienced most situations (good and bad) and we always take action to improve our processes where we need to. But how about [...]

Do you have a significant percentage of website visitors accessing your site from a mobile device? Are you looking for ways to generate more enquiries from those mobile visitors? With Google’s recent mobile algorithm update changing the way some websites work it’s important that you don’t just concentrate on optimising for mobiles to pass their [...]

What content management system (CMS) do you use to manage your website? Want to know how three of the most commonly used platforms WordPress, Drupal and Joomla compare? WordPress is the standout platform when it comes to number of users with a whopping 65% market share, but why do most people opt for it? And [...]

How often does your company website go down? Are you looking for ways to reduce downtime? A website going down can be frustrating for business owners and customers alike, and it could have a catastrophic effect on revenues and reputations. But what causes sites to go down, and what can you do to reduce down [...]

How long do your web pages take to load? Are you making your visitors wait too long and sending them away? A slow website is one of the major contributors of a high bounce rate (where people leave your site without clicking to another page). Where possible take steps to optimise your site to get [...]

Are you creating your own images in Photoshop as part of your visual marketing strategy? Want some handy shortcuts to save you some time? Whether it’s to create images for your website, or to share on social media, Adobe Photoshop is an essential part of any DIY business owner or marketers arsenal. Creating custom images [...]

Do you find people visit your company website but don’t actually contact you about your services? Want to know why they are leaving your website and going elsewhere? If you’re having trouble turning website visitors into customers you need to take a look at your site and see if there are areas to improve (there’s [...]

When visitors land on your website what are they greeted with? Can they quickly and easily find what they require or are you making their search for information harder? If your company website doesn’t provide a clear path for visitors to follow you’ll find they will bounce away and look elsewhere, how much money could [...]

Does your company website suffer from a high bounce rate? Is your website copy not inspiring visitors to convert? Driving traffic to your site is just one part of a successful digital marketing strategy, but equally important is what your visitors see when they get there. Are you answering their questions and providing enough social [...]

Are you in the process of getting a new website designed? Are you struggling to understand the terminology your designer is using? When we engage with clients we try to use as little industry speak as we can, but sometimes it’s unavoidable to throw in terms a newbie may not understand. So when we saw [...]

Do you use WordPress to manage your website? Want some handy shortcuts that will save time and make life easier? If you log in and amend your site every day you’ll find certain repetitive tasks can make things take longer than they should. With these shortcuts you can save yourself time managing your website and [...]